By David Britzke, OD of Spectrum Eyewear Gallery
Over the past 18 years, I’ve grown my cold start private practice to a 3,800-square-foot freestanding location with nine employees and one associate. And while ownership comes with challenges, it’s also been one of the most rewarding parts of my career, and I’ve enjoyed watching the practice grow and evolve.
Today, I’m seeing the fourth generation from some families and a lot of third-generation patients. I even have people who have been with me for 24 years, since I started my career in a corporate-affiliated location. One patient told me recently, “You’ve been my only eye doctor.” She received her first pair of glasses when she was 12, and now she’s 36.
That kind of long-term relationship with patients is one reason I take product decisions seriously. Patients trust our recommendations, and when something becomes part of the practice, it needs to make sense clinically and for the business as well.
Read the full article originally published in Review of Optometric Business.