Planning Season. For eyecare business owners and managers, it's a familiar end-of-year ritual. You sit down in front of a draft email, or stand at...
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For cold starts, marketing is what turns the car on and keeps the engine running. As an extension of your brand, it connects potential patients with your new practice, promotes [...]
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As the industry continues to evolve, independent eyecare practices are navigating a difficult financial landscape marked by challenges across nearly every area of administration. Amid shifting patient expectations, economic pressures, [...]
