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Plans into Practice
Planning Season. For eyecare business owners and managers, it’s a familiar end-of-year ritual. You sit down in front of a draft email, or stand at a white board, and start filling it with ideas about […]
Business Support
Business Support
Cold Start: Small Marketing Budget, Big Impact
For cold starts, marketing is what turns the car on and keeps the engine running. As an extension of your brand, it connects potential patients with your new practice, promotes new services and improves patient […]
Optical Management
Optical Insights: Q2
An optical represents the single largest source of profit in a practice, particularly for those that optimize capture rates and a diverse product mix. To help equip your practice for the future ahead and support […]
Business Support
Blog: Optometry Practice Growth Through Ocular Surface Care
Demographic and industry trends are widening the eye care gap and creating a practice growth opportunity for optometrists. As Americans age, demand rises for ocular surface disease (OSD) and other age-associated conditions — in 2025, […]
Business Support
Podcast: Dr. Alan Arabi Shares How Private Label Solved a Major Pain Point
The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, features Alan Arabi, OD, owner of ProView Eye Care Optometry in Corona, California. In the final installment of […]
Business Support
Social Media Strategy To Put Your Optical on the Map
Social media has become one of the most powerful tools for connecting with patients. For optical practices, it can do far more than simply showcase the latest eyewear trends—from sharing vision care advice and eye […]
Business Support
Podcast: The Power of Private Label, Part Two
The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, brings back Jennifer Palombi, OD, Director of Professional Affairs at CooperVision. In the second episode of a three-part […]
Business Support
Creating a Brand That Builds Connection
How to use brand clarity to strengthen your brand strategy. Marketing is often one of the first and most obvious places practice owners look when they want to grow. While a fresh ad campaign or […]
Business Support
The Coding Coach: Reducing Denials and a Practical look at NCCI Edits
Claim denials related to National Correct Coding Initiative (NCCI) edits remain one of the most common and preventable challenges in optometric billing. They are often driven by incorrect code combinations, misuse of modifiers or insufficient […]
Cold Start
Cold Start: Building a Stronger Team
Here’s how to find and keep great employees. Whether you are building a new practice from the ground up or are well established, investing time in building a strong team can transform your business’s efficiency […]