July, 2026 - Member Insights

Business Growth With Clinical Freedom

July 30, 2026

For many independent optometrists, the path to practice ownership is driven by a desire to provide the best clinical care on their own terms. For KerriAnn Coombs, OD, her commitment to excellent patient care began when she […]

Driving Optical Growth Through Lifestyle Selling

July 23, 2026

Provide expert guidance and solutions for the problems patients care about. Optimizing your optical sales is a key tool for maximum practice success. The highest performing optical practices shift the conversation from transactional selling and […]

Podcast: The Power of Private Label, a Three-Part Series

July 17, 2026

The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, features Jennifer Palombi, Director of Professional Affairs at CooperVision. As the first in a three-part series on the benefits of private label products […]

Carrot: Visual Field Testing in Modern Eye Care

July 15, 2026

Introduction: Why Visual Field Testing Needs to Evolve Whether you run a single-location practice or oversee care across a larger system, every part of your clinic shapes how patients experience your care. That includes your staff, your workflows, […]

Unlock up to 50% off With Marcolin

July 15, 2026

PECAA Max members are invited to take advantage of a limited-time exclusive offer! Save 20%-50% through the end of this year when adding Marcolin brands.

Smarter Collections Strategies

July 14, 2026

Building a Proactive Approach. For most eye care practices, patients are their highest-producing payor. Between optical and contact lens sales, copayments, coinsurance, deductibles and non-covered services, patients represent on average 60% of total revenue. While […]

Group of ODs around a table talking about metrics

Measuring What Matters: KPIs

July 6, 2026

Define KPIs and use the data you already have to your advantage. Of all the practice management functions, few are as critical as tracking Key Performance Indicators (KPIs) – measurable values used to evaluate the […]

Blog: How AI Benefits An Eye Care Practice

July 1, 2026

Artificial Intelligence (AI) is no longer a futuristic concept reserved for large practices or tech‑forward organizations — independent eye care practices are finding practical, everyday applications for the technology that are enhancing all aspects of […]