The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, brings back Jennifer Palombi, OD, Director of Professional Affairs at CooperVision.
In the second episode of a three-part series on the benefits of private label products in eye care, the discussion continues between Dr. Palombi and Dr. Manning about the evolution of private label in the consumer product space in comparison to health care and eye care specifically. Key takeaways: Private label customer brands can strengthen patient loyalty by offering high-quality products available exclusively through the practice; the most successful practices keep the patient presentation simple, align the team around a clear “why,” and view the private label offering as a way to confidently prescribe what’s best for patients while also benefiting the practice; and success comes from committing to the approach, getting started, and being willing to learn along the way.
What Dr. Palombi is reading:
- The Six Types of Working Genius by Patrick Lencioni
About Practice Advantage Podcast
Join the Practice Advantage podcast, accessible on all podcast platforms, as Host and PECAA Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, interviews experts from within the eye care industry and beyond, providing actionable tips and strategies with each episode to help your private practice thrive.