August, 2026 - insights

“Dry Eye is…” Unscripted Explanations from PECAA Members

August 21, 2026

At this year’s PECAA Annual Meeting, the K-DISK team asked doctors to complete one simple sentence: “Dry eye is…”. Their goal was to discover how optometrists explain dry eye using everyday language that patients can […]

Podcast: The Power of Private Label, Part Two

August 19, 2026

The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, brings back Jennifer Palombi, OD, Director of Professional Affairs at CooperVision. In the second episode of a three-part […]

Creating a Brand That Builds Connection

August 5, 2026

How to use brand clarity to strengthen your brand strategy. Marketing is often one of the first and most obvious places practice owners look when they want to grow. While a fresh ad campaign or […]

The Coding Coach: Reducing Denials and a Practical look at NCCI Edits

August 5, 2026

Claim denials related to National Correct Coding Initiative (NCCI) edits remain one of the most common and preventable challenges in optometric billing. They are often driven by incorrect code combinations, misuse of modifiers or insufficient […]

Cold Start: Building a Stronger Team

August 3, 2026

Here’s how to find and keep great employees. Whether you are building a new practice from the ground up or are well established, investing time in building a strong team can transform your business’s efficiency […]