Provide expert guidance and solutions for the problems patients care about.
Optimizing your optical sales is a key tool for maximum practice success. The highest performing optical practices shift the conversation from transactional selling and taking orders to lifestyle advising – helping patients identify solutions that support how they work, move and live every day. Reinforcing this mindset shift with practical selling strategies helps your team increase revenue and improve patient satisfaction. Gain further insights from PECAA Optical Management Advisors Kayla Irwin and Joel Daniel.
Read the full article as part of an insert that compiles common challenges and insights from PECAA Business Advisors, originally published in Vision Monday’s June/ July issue.
Kayla is an accomplished professional with 17 years of experience in the optical field. Throughout her career, she has successfully managed and operated multiple optometry practices, including her own. With her extensive expertise, she has worked closely with hundreds of optometry practices, providing valuable guidance and support. In addition to her practical experience, Kayla holds a Ph.D. in counseling, further enhancing her ability to understand and address the needs of patients and professionals in the field. Combining her optical knowledge with her counseling expertise, she has developed several educational programs that greatly benefit the profession.
Joel got his start in Optics with Pearle Vision in 2004. Since then, he has worked as an optical manager, optical trainer, district manager, and a vendor rep for some of the largest organizations in the industry. Joel has a passion for the industry, especially optical, where he has spent his entire career focusing on training and developing others, sales, merchandising, staffing, and leadership.