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PECAA In The News

[ October 6, 2026 ] Access Limited-Time Vision Exam Rebate Bonus and New Marcolin Frame Rebate Homepage Slider
[ September 4, 2026 ] PECAA A/Eye Certification Course Graduates First Cohort Homepage Slider

Driving Optical Growth Through Lifestyle Selling

July 23, 2026

Provide expert guidance and solutions for the problems patients care about. Optimizing your optical sales is a key tool for maximum practice success. The highest performing optical practices shift the conversation from transactional selling and […]

Podcast: The Power of Private Label, a Three-Part Series

July 17, 2026

The latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, features Jennifer Palombi, Director of Professional Affairs at CooperVision. As the first in a three-part series on the benefits of private label products […]

Smarter Collections Strategies

July 14, 2026

Building a Proactive Approach. For most eye care practices, patients are their highest-producing payor. Between optical and contact lens sales, copayments, coinsurance, deductibles and non-covered services, patients represent on average 60% of total revenue. While […]

Group of ODs around a table talking about metrics

Measuring What Matters: KPIs

July 6, 2026

Define KPIs and use the data you already have to your advantage. Of all the practice management functions, few are as critical as tracking Key Performance Indicators (KPIs) – measurable values used to evaluate the […]

Blog: How AI Benefits An Eye Care Practice

July 1, 2026

Artificial Intelligence (AI) is no longer a futuristic concept reserved for large practices or tech‑forward organizations — independent eye care practices are finding practical, everyday applications for the technology that are enhancing all aspects of […]

Cold Start: What to Charge in Your Practice

June 18, 2026

When you consider the initial investment cost of starting your own optometry practice combined with factors like insurance reimbursements, it’s important to be strategic when setting the fees you charge for professional services and optical […]

PECAA Classifieds Connect Member Practices With New Graduates

June 5, 2026

PECAA Max member practices and new graduates within the PECAA Propel program interested in joining a private practice are invited to take advantage of PECAA Classifieds, your marketplace to post and find career opportunities. New […]

Business Support

Podcast: Put AI to Work in Your Practice

June 4, 2026

In this episode of PECAA’s Practice Advantage podcast, host and PECAA Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, sits down with Will Flanagan, Head of Programs and Partnerships at VSP’s Global Innovation Center […]

A woman in a flower field wearing colorful glasses

Optical Insights: Q1

May 18, 2026

An optical represents the single largest source of profit in a practice, particularly for those that optimize capture rates and a diverse product mix. To help equip your practice for the future ahead and support […]

Register for PECAA A/Eye Certification Course

May 18, 2026

PECAA’s “A/Eye Certification Course: Intelligent Tools for Private Practice” is now open for registration with classes beginning July 9. Comprised of six sessions and offering six COPE-accredited hours, the course covers essential topics including AI […]