Planning Season. For eyecare business owners and managers, it’s a familiar end-of-year ritual. You sit down in front of a draft email, or stand at a white board, and start filling it with ideas about spending, staffing, equipment, marketing, services, and projects under a loose idea of “What we need to do next year…” At a certain point you step back, take it all in, and pat yourself on the back for coming up with a master plan for the coming year. But on closer inspection…is it really a strategy…or just a glorified to-do list?
According to PECAA Business Advisor Shaun Damico, “Most practices aren’t suffering from a shortage of ideas. They are suffering from an inability to decide which ideas deserve oxygen. A practice can be in constant motion and still have no meaningful momentum.”
Read the full article originally published in INVISION.
Shaun enthusiastically applies his more than 20 years of ophthalmic leadership to helping PECAA Launch members create the best possible foundation for their success. He has performed every position within an eye care practice and has advised hundreds of practices across the country, giving him a unique vantage point for guiding new practices on how to maximize both patient experiences and business outcomes.