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Join PECAA for its next COPE virtual education event – Classroom Confidence: Clear Vision for Every Pupil on Sunday, August 23, 11:00 am – 5:10 pm ET, providing six hours of COPE-accredited clinical continuing education. Timed to […]

How to use brand clarity to strengthen your brand strategy. Marketing is often one of the first and most obvious places practice owners look when they want to grow. While a fresh ad campaign or […]

Here’s how to find and keep great employees. Whether you are building a new practice from the ground up or are well established, investing time in building a strong team can transform your business’s efficiency […]

Provide expert guidance and solutions for the problems patients care about. Optimizing your optical sales is a key tool for maximum practice success. The highest performing optical practices shift the conversation from transactional selling and […]

Building a Proactive Approach. For most eye care practices, patients are their highest-producing payor. Between optical and contact lens sales, copayments, coinsurance, deductibles and non-covered services, patients represent on average 60% of total revenue. While […]

Define KPIs and use the data you already have to your advantage. Of all the practice management functions, few are as critical as tracking Key Performance Indicators (KPIs) – measurable values used to evaluate the […]