Cold Start - insights

PECAA In The News

[ October 6, 2026 ] Access Limited-Time Vision Exam Rebate Bonus and New Marcolin Frame Rebate Homepage Slider
[ September 4, 2026 ] PECAA A/Eye Certification Course Graduates First Cohort Homepage Slider

Cold Start: Small Marketing Budget, Big Impact

October 8, 2026

For cold starts, marketing is what turns the car on and keeps the engine running. As an extension of your brand, it connects potential patients with your new practice, promotes new services and improves patient […]

Cold Start: Building a Stronger Team

August 3, 2026

Here’s how to find and keep great employees. Whether you are building a new practice from the ground up or are well established, investing time in building a strong team can transform your business’s efficiency […]

Cold Start: What to Charge in Your Practice

June 18, 2026

When you consider the initial investment cost of starting your own optometry practice combined with factors like insurance reimbursements, it’s important to be strategic when setting the fees you charge for professional services and optical […]

Cold Start

PECAA Launch: Created to Empower Cold Start Success

March 12, 2025

From concept to grand opening and turning a profit, getting a practice off the ground and running can be an exciting, yet daunting experience. Through PECAA’s cold start program, more than 300 doctors have leveraged […]